Applying for Lasting power of Attorney is often something people do at a time of challenge or stress. In this presentation to the Sixth International PLAIN Language Conference I describe a case study for the US Department of Constitutional Affairs where ourContinue reading… Expert review helps to improve a complex form
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Surveys – what is an acceptable response rate?
It’s been a while since I ranted on about response rates on surveys. In that article, I took the view that “2% is a terrible response rate” and had a few reasons why and tips for doing better. Recently, I’veContinue reading… Surveys – what is an acceptable response rate?
Process or outcome? Measuring the success of usability
How do we measure usability when the start and end points are hard to define, and our work is just one intervention? Maybe real successes come person by person, as attitudes change. A friend has been working with a clientContinue reading… Process or outcome? Measuring the success of usability
The book you ought to buy (even if you think you don’t need it)
This month, I’m enthusing about Ginny Redish’s new book Letting Go of the Words: Writing Web Content that Works (Morgan Kaufmann). If you write, or your clients write, then you’ll learn from it. If you’re working on a content-rich website:Continue reading… The book you ought to buy (even if you think you don’t need it)
Differences between participants and users: representative or not?
‘“Rule 1 for usability testing: get representative users” Read something like that? Said something like that? I certainly have. And I definitely agree with it, on the whole. But not always: so I thought I’d muse on the issue inContinue reading… Differences between participants and users: representative or not?
How to enhance your site with Flash
‘Heard any of these remarks lately? ‘Flash is bad’; ‘I hate Flash intros’; ‘Don’t do Flash’. My long-term view has been that Flash is just another technology. Bad if it’s gratuitous showing off; good if it works for your usersContinue reading… How to enhance your site with Flash
Conducting a User-Centred Expert Review
This presentation to the 2007 Annual Conference of the Society for Technical Communication sets out five steps for a user-centred review – whether you have 30 minutes, two days or five days in which to do the work. We lookContinue reading… Conducting a User-Centred Expert Review
Usability as a legal requirement: leaflets for medicines
At the recent Information Design conference, Karel van der Waarde told us about the impact that European legislation has had on patient information leaflets. These are the pieces of paper that come with every medicine. European Law requires usability InContinue reading… Usability as a legal requirement: leaflets for medicines
How to write good FAQs
FAQs don’t have that great a reputation, but recently, I’ve been working on FAQs for a client. Their computer help desk was annoyed about answering the same things again and again. Why not divert potential callers to a FAQ instead?Continue reading… How to write good FAQs
Good headings help, bad headings hurt
I’ve been on the road recently, teaching my ‘Editing that Works’ workshops to teams of web content providers in a government department. ‘Choose what to say,’ I urge them. And do it like this: apply temporary headings to your text,Continue reading… Good headings help, bad headings hurt