“Voice of the customer”. “Understand user needs”. “Get out of our silos”. “No more group-think”. It’s no longer news that it’s a good idea to understand, respect, and design for other people’s perspectives. And there are plenty of books aroundContinue reading… Book review: “Practical Empathy” by Indi Young
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Slides and thoughts on SDinGOV 2015
Service design in government: it’s a technical way of talking about all the ways in which we have to do government things – and how those of us who work in government can improve them. At Service Design in Government 2015, we welcomed keynote speakers JessContinue reading… Slides and thoughts on SDinGOV 2015
How not to get a job, and how to get one
“How can I get a job in user research?” It’s a question that comes up a lot, and reappeared the other day in one of the forums I belong to. It reminded me of a post I wrote a fewContinue reading… How not to get a job, and how to get one
Five steps to better surveys – training course for EMBL-EBI
Update in 2024: Back in 2014, the European Bionformatics Institue (EMBL-EBI) asked me to do Survey Training for their staff – mainly research scientists and computer specialists working on the complex bioinformatics tools that they create and make available forContinue reading… Five steps to better surveys – training course for EMBL-EBI
How to look at a form – to learn a lot, quickly
If you look at a form through the eyes of your users then you can learn a lot, very quickly. We tried it recently at a forms studio with Women Who Code London. Start by not looking at the form OneContinue reading… How to look at a form – to learn a lot, quickly
Celebrating inspiring women on Ada Lovelace Day
Women Who Code is the international organisation dedicated to inspiring women to excel in technology careers. I was delighted to be invited to join their London group on Ada Lovelace Day – the annual celebration of a woman widely considered to be the first computer programmer. It gave meContinue reading… Celebrating inspiring women on Ada Lovelace Day
Eye tracking in user experience design: forms and surveys
This post is a chapter – co-authored with Jennifer Romano Bergstrom – from the book Eye Tracking in User Experience Design (2014) Introduction Most parts of a web experience are optional. Forms usually are not. You want to use a webContinue reading… Eye tracking in user experience design: forms and surveys
Six crucial survey concepts that UX professionals need to know
Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know
Getting value from user research
‘What are your favourite ways to learn about your users?’ was the topic in the August Ask UXMatters column. It was an opportunity for me to point out that there is value in learning about users only if our colleaguesContinue reading… Getting value from user research
Form design and usability – an interview in the UX review
“Whose work should you be checking out if you’re interested in better forms?” For me, that’s the most interesting question I was asked in an interview on forms design and usability for the UXreview because it gave me the opportunityContinue reading… Form design and usability – an interview in the UX review