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Author: Caroline Jarrett

Buttons on forms and surveys: a look at some research

Caroline Jarrett 21 October 2025 12 April 2012
Buttons on forms and surveys: a look at some research

Where to put the buttons on forms? There seem to be endless discussions: Does ‘submit’ or ‘send’ or ‘OK’ go to the left or right of ‘cancel’? Does ‘next’ go to the left or right of ‘previous’? My views are:Continue reading… Buttons on forms and surveys: a look at some research

The art of writing very little: how to improve your forms

Caroline Jarrett 21 October 2025 17 March 2012
The art of writing very little: how to improve your forms

Guest post by Gerry Gaffney, co-author with Caroline Jarrett of Forms That Work: designing web forms for usability. Technical communicators are familiar with the challenges of communicating with audiences who are reluctant to read. Clearly written, thoughtfully designed, well-formatted text isContinue reading… The art of writing very little: how to improve your forms

Three reasons why response from panels may not be what you want

Caroline Jarrett 21 October 2025 14 March 2012
Three reasons why response from panels may not be what you want

What might turn an honest, happy respondent into a despondent cheat? I’m a dedicated survey respondent. I have lots of reasons why I tenaciously try to respond to every survey invitation that I get: I’m collecting examples for my library ofContinue reading… Three reasons why response from panels may not be what you want

Design tips for surveys 2012 – a seminar for UIE

Caroline Jarrett 28 October 2025 28 February 2012
Design tips for surveys 2012 – a seminar for UIE

When I was invited, as a Rosenfeld Media aspiring author, to talk about surveys for the UIE All You Can Learn series of seminars, I had to think hard about how to condense a full-day training workshop into something that would work forContinue reading… Design tips for surveys 2012 – a seminar for UIE

Design tips for complex forms, Malta 2012

Caroline Jarrett 28 October 2025 14 February 2012
Design tips for complex forms, Malta 2012

It was a privilege to be invited to present at Malta’s first usability conference. On one of the coldest, wettest nights that Malta had ever known, an impressively large number of keen people made their way to the lecture hallContinue reading… Design tips for complex forms, Malta 2012

How to get yourself started in statistics

Caroline Jarrett 28 October 2025 11 February 2012
How to get yourself started in statistics

How do you feel about statistics? For a long time, I was a stats refusenik. When I was doing my first degree back in the 1970s, I took a class in mathematical statistics but it never made any sense toContinue reading… How to get yourself started in statistics

Surveys in practice and theory, J Boye 2011

Caroline Jarrett 4 November 2025 8 November 2011
Surveys in practice and theory, J Boye 2011

At the 2011 J.Boye conference in Aarhus Denmark, I had the opportunity to run a workshop on surveys. We focused mainly on the practicalities of  better surveys: how to write better questions and how to run a good survey process from startContinue reading… Surveys in practice and theory, J Boye 2011

Book review: Questions and answers in attitude surveys

Caroline Jarrett 19 August 2025 1 November 2011
Book review: Questions and answers in attitude surveys

Which is better: an open question or a closed one? Should you include a “don’t know” option in your closed questions? Is there a “right” order for asking questions? If topics like these concern you, then you’ll want to readContinue reading… Book review: Questions and answers in attitude surveys

Putting the ‘Long’ into Longitudinal: UX lessons from survey research

Caroline Jarrett 28 June 2023 8 August 2011
Putting the ‘Long’ into Longitudinal: UX lessons from survey research

Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research

Using EEG in a usability test of a survey

Caroline Jarrett 16 May 2022 3 August 2011
Using EEG in a usability test of a survey

We all know that people will give up on surveys if they are too long or too boring. But exactly how long is too long? Exactly how boring is too boring? One of my most fascinating clients is Kantar, theContinue reading… Using EEG in a usability test of a survey

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