Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered”? No? I thought not. And of course, you’re right, but there is some evidence that incentives can work. I’mContinue reading… Do incentives help to improve response rate?
Tag: surveys
Book review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Before I ever considered writing a book on surveys myself, I tried my best to read as much as I could about how people respond to being asked questions – a topic that is central to designing better forms too.Continue reading… Book review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
This presentation to the 22nd Australasian Computer-Human Interaction Conference, OZCHI 2010, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys that work: using questionnaires to gatherContinue reading… Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
Survey response rates? 2% is harder to defend
Update in 2026: I wrote this years before I did the research for my own book on surveys. At that time, I thought absolute response rates were important – but now I understand that the representativeness of the response isContinue reading… Survey response rates? 2% is harder to defend
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Market research or usability evaluation?
I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?