This presentation to the 22nd Australasian Computer-Human Interaction Conference, OZCHI 2010, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys that work: using questionnaires to gather usefulContinue reading… Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
In the 1950s, a well-designed survey could often achieve over 90% response rates. Since then, response rates have consistently declined. But I was still a bit shocked the other day when a post on a usability discussion group quoted aContinue reading… Survey response rates? 2% is not good enough
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?