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Tag: Steve Krug

Because the light bulb has to want to change

Caroline Jarrett 13 November 2024 17 October 2015
Because the light bulb has to want to change

Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem. ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change

More investigation of why usability problems go unfixed

Caroline Jarrett 18 November 2019 3 August 2012
More investigation of why usability problems go unfixed

Not enough time, not enough resources, not enough clout to make it happen… Earlier in the year, Steve Krug and I reported on a survey that we carried out amongst UX professionals about why usability problems go unfixed. We suggested some ideasContinue reading… More investigation of why usability problems go unfixed

Asking questions about internet behaviour

Jane Matthews 1 November 2021 7 February 2011
Asking questions about internet behaviour

Have you read Steve Krug’s newest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems? I was honoured when Steve asked me to read it in manuscript form, but – just between you and me – IContinue reading… Asking questions about internet behaviour

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