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Tag: satisfaction

Coffee and content: Using surveys to uncover audience insights

Caroline Jarrett 26 February 2025 20 February 2024
Coffee and content: Using surveys to uncover audience insights

Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights

Measuring satisfaction: a round-up

Caroline Jarrett 11 October 2023 3 November 2021
Measuring satisfaction: a round-up

Measuring satisfaction is the topic that comes up more often than any other when I’m asked about surveys. It’s also one of the more complicated topics when it comes to creating surveys that work. This little post is to directContinue reading… Measuring satisfaction: a round-up

Six crucial survey concepts that UX professionals need to know

Jane Matthews 16 March 2020 21 September 2014
Six crucial survey concepts that UX professionals need to know

Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know

A deep dive into questions

Jane Matthews 14 November 2019 6 June 2014
A deep dive into questions

How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused first on the four key areas for improving survey questions:Continue reading… A deep dive into questions

How to ask about user satisfaction in a survey

Caroline Jarrett 2 November 2021 1 November 2012
How to ask about user satisfaction in a survey

Surveys often include questions about satisfaction. But what is satisfaction:  an emotional response? all about comparisons? And what does it mean for user experience? This article, first published in the November 2012 UXMatters,  examines what satisfaction means and how best to handle its complexity in aContinue reading… How to ask about user satisfaction in a survey

Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Jane Matthews 12 December 2019 25 August 2003
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

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