Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights
Tag: satisfaction
Six crucial survey concepts that UX professionals need to know
Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: Ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know
A deep dive into questions
How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused on the four key areas forContinue reading… A deep dive into questions
How to ask about customer satisfaction in a survey
Surveys often include questions about satisfaction. But what is satisfaction anyway? And are there better ways to ask about it? To measure customer satisfaction, we need to consider the customer’s starting point and the comparisons that drive whatever emotion theContinue reading… How to ask about customer satisfaction in a survey
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires