Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered”? No? I thought not. And of course, you’re right, but there is some evidence that guaranteed incentives can work.Continue reading… Do incentives help to improve response rate?
Tag: response rate
Surveys – what is an acceptable response rate?
It’s been a while since I ranted on about response rates on surveys. In that article, I took the view that “2% is a terrible response rate” and had a few reasons why and tips for doing better. Recently, I’veContinue reading… Surveys – what is an acceptable response rate?
Survey response rates? 2% is harder to defend
Update in 2026: I wrote this years before I did the research for my own book on surveys. At that time, I thought absolute response rates were important – but now I understand that the representativeness of the response isContinue reading… Survey response rates? 2% is harder to defend