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Tag: research lifecycle

Inwards and outwards research: choosing your research methods according to the service lifecycle

Jane Matthews 30 July 2025 12 March 2020
Inwards and outwards research: choosing your research methods according to the service lifecycle

Is your user research looking inwards, at how your service works, or outwards, at the lives of those it affects? The right research in the right direction at the right time can truly add value – but there’s usually noContinue reading… Inwards and outwards research: choosing your research methods according to the service lifecycle

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