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Tag: market research

The Market Research Society Conference, or “usability? what’s that?”

Jane Matthews 12 December 2019 31 March 2003
The Market Research Society Conference, or “usability? what’s that?”

A few years ago, I realised that when we’re testing products with the general public, we’re actually doing a type of market research. So I joined the Market Research Society in the hope of making connections with other market researchers,Continue reading… The Market Research Society Conference, or “usability? what’s that?”

Market research or usability evaluation?

Caroline Jarrett 24 August 2023 15 July 2000
Market research or usability evaluation?

I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?

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