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Tag: eye-tracking

Eye Tracking in User Experience Design

Jane Matthews 17 September 2025 30 April 2014
Eye Tracking in User Experience Design

Eye tracking can be a valuable tool in understanding how users are interacting with forms and surveys – in order to improve them. It’s a topic I’ve presented on many times, such as in this presentation on Visual Forms to the UKContinue reading… Eye Tracking in User Experience Design

Where to place labels in forms

Jane Matthews 4 December 2019 25 February 2009
Where to place labels in forms

Eye-tracking data revealed the good, bad and ugly of forms design, as presented in this talk to UKPA UK – the User Experience Professional Association’s 2009 conference. But the session was also a chance to tackle some of the other controversiesContinue reading… Where to place labels in forms

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