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Author: Jane Matthews

Does your survey need a prenotice?

Jane Matthews 13 November 2025 24 August 2011
Does your survey need a prenotice?

Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?

Book review: Designing Effective Web Surveys

Jane Matthews 20 November 2025 8 August 2011
Book review: Designing Effective Web Surveys

This is a book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call ‘the instrument’, the questionnaire itself that the user interacts with. You will not find anythingContinue reading… Book review: Designing Effective Web Surveys

Ten (slightly different) tips for a better survey, STC2011

Jane Matthews 20 November 2025 15 July 2011
Ten (slightly different) tips for a better survey, STC2011

This is a slightly updated version of the Ten Tips for a Better Survey presentation I gave at the STC2011 conference.  10 tips for a better survey at UX Bristol from Caroline Jarrett View the slides as a PDF:Continue reading… Ten (slightly different) tips for a better survey, STC2011

Book review: Developing a Questionnaire

Jane Matthews 20 November 2025 30 June 2011
Book review: Developing a Questionnaire

It’s been a crazy busy month, with wonderful, challenging work to do – so I was extra pleased that I had a really short, easy read waiting for you, Developing a Questionnaire by Bill Gillham (2nd edition, 2008). The book is fullContinue reading… Book review: Developing a Questionnaire

Surveys that could be better: Radisson

Jane Matthews 20 November 2025 30 May 2011
Surveys that could be better: Radisson

For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson

Designing e-commerce and checkout forms

Jane Matthews 25 November 2025 29 May 2011
Designing e-commerce and checkout forms

This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability.  If you’re selling something on the web, then you’ll inevitably come toContinue reading… Designing e-commerce and checkout forms

Ten tips for a better survey, STC2011

Jane Matthews 25 November 2025 16 May 2011
Ten tips for a better survey, STC2011

At the STC Technical Communication Summit 2011 I  shared ten tips to improve any survey. The tips fell into three categories: writing good questions that users can answer; improvements to the survey process; and testing your survey.  10 tipsContinue reading… Ten tips for a better survey, STC2011

Labels and buttons on forms – and other time-consuming controversies

Jane Matthews 25 November 2025 12 May 2011
Labels and buttons on forms – and other time-consuming controversies

Labels and buttons on forms are a topic that provoke a lot of discussion. At the 2011 AC CHI Conference on Human Factors in Computing Systems I ran a course addressing some of these controversies and sharing best practice. Continue reading… Labels and buttons on forms – and other time-consuming controversies

Design questions for complex forms: a study of census envelopes

Jane Matthews 25 November 2025 10 May 2011
Design questions for complex forms: a study of census envelopes

Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes

Book review: Online Surveys for Dummies

Jane Matthews 25 November 2025 30 April 2011
Book review: Online Surveys for Dummies

All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Book review: Online Surveys for Dummies

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Latest Blog Posts

  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
  • Garbage in, garbage out: Workshop at SDinGOV 202521 October 2025
    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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