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Author: Caroline Jarrett

Jane Matthews joins Effortmark

Caroline Jarrett 17 September 2025 9 June 2014
Jane Matthews joins Effortmark

Caroline welcomes Jane There’s nothing like a Big Birthday to focus the mind on what happens next.  Looking back over 20 years of my business Effortmark, I realised that I wanted to do better in future about keeping track of whatContinue reading… Jane Matthews joins Effortmark

Discussion: Design for Everyone – at the Service Design in Government conference

Caroline Jarrett 17 September 2025 30 May 2014
Discussion: Design for Everyone – at the Service Design in Government conference

How do we make our services available to everyone who needs to use them? A group of us at the Service Design in Government 2014 conference came together in a Goldfish Bowl group to talk about our personal and design challenges.Continue reading… Discussion: Design for Everyone – at the Service Design in Government conference

Book review: A Web for Everyone: Designing Accessible User Experiences

Caroline Jarrett 17 September 2025 30 May 2014
Book review: A Web for Everyone: Designing Accessible User Experiences

Some dozen years ago, I had a conversation with a web developer that went like this: Him: “Our website meets WCAG triple A.” Me: “But do you know whether people with disabilities can use it?” Of course, he was rightContinue reading… Book review: A Web for Everyone: Designing Accessible User Experiences

Effortmark: better forms and surveys for 20 years

Caroline Jarrett 17 September 2025 21 May 2014
Effortmark: better forms and surveys for 20 years

Is it really 20 years since I set up Effortmark? 1994 seems both a long time ago, and very recent. Some things have changed: these days, we talk about ‘design thinking’, ‘service design’, ‘user experience’. Then, it was ‘customer focus’,Continue reading… Effortmark: better forms and surveys for 20 years

The design of survey forms at GOR 2014

Caroline Jarrett 26 September 2025 5 March 2014
The design of survey forms at GOR 2014

Where does a form end and a survey begin? That was my challenge when I was invited lead a half-day workshop on forms design at the General Online Research conference 2014 in Cologne, Germany. The group included survey methodologists fromContinue reading… The design of survey forms at GOR 2014

Design to Read: useful resources

Caroline Jarrett 26 September 2025 17 October 2013
Design to Read: useful resources

This post is intended as a round-up of web and other resources that may be helpful when you are designing for people who do not read easily. It was first published on a dedicated Design to Read website. The DesignContinue reading… Design to Read: useful resources

Design tips for complex forms, Washington 2013

Caroline Jarrett 17 October 2025 10 July 2013 Leave a Comment on Design tips for complex forms, Washington 2013
Design tips for complex forms, Washington 2013

At the User Experience Professionals Association Conference in Washington in 2013, I returned to the topic of complex forms. I chose the example of applying for a US passport, a typical government process that exposes the challenges of creating a consistentContinue reading… Design tips for complex forms, Washington 2013

Don’t put labels inside text boxes

Caroline Jarrett 17 October 2025 15 March 2013
Don’t put labels inside text boxes

Back in 2010, I wrote: Don’t Put Hints Inside Text Boxes in Web Forms. That was unusual for me because I came straight out and said, “Don’t.” Not “it depends”— just “don’t.” And it generated a lot of discussion—none ofContinue reading… Don’t put labels inside text boxes

How to find out about the usability of your website using a survey

Caroline Jarrett 17 October 2025 4 December 2012
How to find out about the usability of your website using a survey

My starting point for a workshop I led  at  UX Cambridge 2012  was being asked whether a usability test can use only a questionnaire with no observation? This presentation – How to find out about the usability of your website using aContinue reading… How to find out about the usability of your website using a survey

Do you trust me enough to answer this question? Trust and data quality

Caroline Jarrett 17 October 2025 14 November 2012
Do you trust me enough to answer this question? Trust and data quality

Here’s a question for you: what is your social security number? If you’re from the US, you probably thought: “Why should I tell you that?” From elsewhere, you probably thought, “I don’t have one of those. Does it matter?” EitherContinue reading… Do you trust me enough to answer this question? Trust and data quality

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Latest Blog Posts

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    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
  • Garbage in, garbage out: Workshop at SDinGOV 202521 October 2025
    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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