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Tag: questionnaires

Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Jane Matthews 12 December 2019 25 August 2003
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

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