If you’re building a user-centred design team, then you need Natalie Marie Dunbar’s book From Solo to Scaled: Building a Sustainable Content Strategy Practice. Of course, if you’re building a content strategy practice – maybe from solo, but also ifContinue reading… Book review: From Solo to Scaled by Natalie Marie Dunbar
Tag: book review
Book review: Questions and answers in attitude surveys
Which is better: an open question or a closed one? What about including a “don’t know” option in your closed questions? Is there a “right” order for asking questions? If topics like these concern you, then you’ll want to readContinue reading… Book review: Questions and answers in attitude surveys
Book review: Survey Errors and Survey Costs
Robert M. Groves is a distinguished survey methodologist has won a whole raft of awards for his important work in survey methodology, both in academia as a professor for many years University of Michigan and working at the U. S.Continue reading… Book review: Survey Errors and Survey Costs