On this page:
– My book on surveys has a seven-step process
– If you are getting started on surveys
– If you want advice on a survey topic
– I can help you make your surveys more effective
My book on surveys has a seven-step process
My book on surveys Surveys That Work: a practical guide for designing and running better surveys takes you through a seven-step process for creating and running an effective survey.
Survey methodologists use the term “Total Survey Error” for all the errors that can happen when you run a survey. The idea is to consider all of them, and to make choices that help to minimise Total Survey Error overall.
In my book, you’ll find the Survey Octopus which introduces you to all the errors in Total Survey Error and shows how they connect and relate to steps in my process. By good choices at every step you’ll get solid results to help you make decisions.
You can read a sample chapter here: Surveys That Work: An excerpt from Chapter 1.
If you are getting started on surveys
To help you get started on better surveys:
- The least you can do to improve a survey: downloadable resources from chapter 8 of my survey book.
- My seven step survey process in slides
If you want advice on a survey topic
While you wait for your book to arrive, here are some of the things I have written about surveys:
- How to ask about customer satisfaction in a survey
- Using and abusing surveys during customer onboarding
I can help you to make your surveys more effective
Better surveys start with improving the user experience so you get better response rates and better quality data. I can support you with:
- identifying whether a survey is the right approach;
- writing good questions that users can understand and answer;
- building and designing the questionnaire;
- testing the survey;
- turning raw data into valuable insight;
- tailored staff training courses.
. Read more about the ways in which we can work together: