I regularly speak about forms, surveys, content design, and other design topics at academic and professional events.
These events range from major international conferences to webinars and interviews, both in-person and online. Although I’d dearly love to chat forever about forms, I’m more than happy to focus on whatever details work best for your attendees.
I love to talk about forms
My favourite topic to speak about is forms: how to design forms, improve them, and save money by fixing them. Some examples:
- Creating truly accessible forms – workshop at Service Design in Government, 2024
- How to save money by fixing forms – talk at WebExpo 2023
- Prune, tune, postpone, explain: four ways to make shorter, better forms – webinar for Zuko’s Lunch and Learn series.
In 2025 I focused on error rates and data quality as we head into the age of AI:
- Garbage in, garbage out – workshop at Service Design in Government, 2025
- Garbage in, garbage out – workshop at UX Connect, Aarhus, 2025
- Error rates and data quality – workshop at Agile Manchester 2025
I wrote a book about surveys
I’m also happy to talk about surveys, especially since my book on surveys came out in 2021. For example:
- Two ways to improve your surveys: the Most Crucial Question and the Burning Issue for the Product Makers community
- A speedy introduction to all the errors in Total Survey Error, for example in this talk for students at Olin College of Engineering
Content design, plain language, and accessibility are all crucial for good forms
Other topics I speak about are content design, plain language, design systems and accessibility – especially when these topics overlap with forms or surveys, as in this session:
- Getting forms right: how better words lead to better results talk and discussion for Content Club
- Use your plain language skills to improve your survey. Slides and recording of a session for the 8th Biannual Forum on Plain English
Get in touch
I particularly enjoy collaborating with you and your team to tailor presentations and webinars as closely as possible to the work you’re currently doing.
- Read more about me
- See a full list of my publications, including speaking
- Contact me to discuss your event
Here is my speaker biography and headshot
“Caroline Jarrett is the forms specialist, helping clients to make forms easier to fill in, using techniques drawn from service design, content design, interaction design and user research.
Recent clients include NHS Digital, NHS England, the UK Government Digital Service and the US Department of Homeland Security.
Caroline is the author of “Surveys That Work: A Practical Guide for Designing and Running Better Surveys”, and co-author of “Forms That Work: Designing Web Forms for Usability” and “User Interface Design and Evaluation”.
Here is a high resolution version of my headshot.