In 2025, I’m focusing on error rates and data quality. My plan is to update this post through the year. Most recent update, 12 May 2025: added Service Design in Government, September 2025 Martin Jordan reminded me about error ratesContinue reading… Error rates and data quality – my 2025 topic
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Getting forms right: how better words lead to better results
Content design is crucial for good forms, so I was thrilled when Content Club in London asked me to talk about forms for their September 2024 meeting. They chose a rich variety of topics about forms. We started on theContinue reading… Getting forms right: how better words lead to better results
Some thoughts about surveys for Olin College of Engineering Students 2024
Would you like a lightning introduction to the errors in Total Survey Error? I was delighted when Sarah Bloomer for inviting me back to talk to her Olin College of Engineering students again, and decided that we would zip throughContinue reading… Some thoughts about surveys for Olin College of Engineering Students 2024
Creating truly accessible forms: workshop at SD in Government 2024
Many thanks to Vicky Teinaki for collaborating on our workshop – Creating truly accessible forms – at the Service Design in Government conference in Edinburgh, 2024. We used the session to encourage participants to consider running similiar workshops in theirContinue reading… Creating truly accessible forms: workshop at SD in Government 2024
How to design effective customer surveys: interview for Insights Unlocked
I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked
Ladies that UX Seattle – Creating truly accessible forms
When the Ladies that UX Seattle group approached me to do a talk, I knew immediately that we’d have fun working with the ideas originally developed by their sister Ladies that UX chapter in Brighton. As I expected, the folksContinue reading… Ladies that UX Seattle – Creating truly accessible forms
Chicago Camps Tent Talk: Who cares about forms? You should – and here’s why
Do you ever feel that everything you try to do, especially online, means getting through some form or another? I certainly do. But also, why are so many of them full of problems? I was thrilled when Russ Unger –Continue reading… Chicago Camps Tent Talk: Who cares about forms? You should – and here’s why
New training course: Content design for forms
I’m delighted to announce that I’ve teamed up with Crocstar Training School to offer a new course: Content design for forms. This course will help you to create better questions, hints, help, and error messages Asking questions in the rightContinue reading… New training course: Content design for forms
Creating truly accessible forms, SDinGov Virtual March 2024
In service design, we often aim to replace an outdated set of paper forms with an easy-to-use digital service. How can we make sure that our new digital forms are accessible? In this workshop, co-presented with Bukola (Kiki) Jolugbo andContinue reading… Creating truly accessible forms, SDinGov Virtual March 2024
Coffee and content: Using surveys to uncover audience insights
Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights