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Author: Jane Matthews

Designing e-commerce and checkout forms

Jane Matthews 25 November 2025 29 May 2011
Designing e-commerce and checkout forms

This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability.  If you’re selling something on the web, then you’ll inevitably come toContinue reading… Designing e-commerce and checkout forms

Ten tips for a better survey, STC2011

Jane Matthews 25 November 2025 16 May 2011
Ten tips for a better survey, STC2011

At the STC Technical Communication Summit 2011 I  shared ten tips to improve any survey. The tips fell into three categories: writing good questions that users can answer; improvements to the survey process; and testing your survey.  10 tipsContinue reading… Ten tips for a better survey, STC2011

Labels and buttons on forms – and other time-consuming controversies

Jane Matthews 25 November 2025 12 May 2011
Labels and buttons on forms – and other time-consuming controversies

Labels and buttons on forms are a topic that provoke a lot of discussion. At the 2011 AC CHI Conference on Human Factors in Computing Systems I ran a course addressing some of these controversies and sharing best practice. Continue reading… Labels and buttons on forms – and other time-consuming controversies

Design questions for complex forms: a study of census envelopes

Jane Matthews 25 November 2025 10 May 2011
Design questions for complex forms: a study of census envelopes

Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes

Book review: Online Surveys for Dummies

Jane Matthews 25 November 2025 30 April 2011
Book review: Online Surveys for Dummies

All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Book review: Online Surveys for Dummies

SUS Svensk: System Usability Scale in Swedish

Jane Matthews 25 November 2025 7 April 2011
SUS Svensk: System Usability Scale in Swedish

Recently, I wrote about SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Göransson commented that he uses it as part of his ‘tool box’, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish

Designing forms for mobile

Jane Matthews 25 November 2025 29 March 2011
Designing forms for mobile

This post was first published in 2008 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability. It was updated in 2011. We’ve changed our advice and recommendContinue reading… Designing forms for mobile

Do incentives help to improve response rate?

Jane Matthews 25 November 2025 8 March 2011
Do incentives help to improve response rate?

Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered”? No? I thought not. And of course, you’re right, but there is some evidence that incentives can work. I’mContinue reading… Do incentives help to improve response rate?

Book review: The Psychology of Survey Response

Jane Matthews 25 November 2025 28 February 2011
Book review: The Psychology of Survey Response

This month, I’ve been working on a chapter  on survey questions for my forthcoming book on Surveys That Work. It has meant revisiting my library of books about questions. My favourite, easily, is: “The Psychology of Survey Response” by Roger Tourangeau, LanceContinue reading… Book review: The Psychology of Survey Response

2010 in 46 surveys: too many

Jane Matthews 25 November 2025 27 February 2011
2010 in 46 surveys: too many

I take a lot of screenshots: websites in general, forms specifically, and of course surveys. Those specific to a project go into particular folders; the rest are filed by year. Today I was hunting through for inspiration for the chapterContinue reading… 2010 in 46 surveys: too many

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