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survey matrix

A matrix to help you choose the right method. It compares “Observe” and “Ask” in one direction with “Why? (qualitative)” and “How many? (quantitative)” in the other direction. The segments are: Observe/Why: Usability Test and Field Study; Observe/How many?: Analytics and A/B tests; Ask/Why: Interview; Ask/How many? Survey.

A matrix to help you choose the right method

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Latest Blog Posts

  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
  • Garbage in, garbage out: Workshop at SDinGOV 202521 October 2025
    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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