Surveys that work: extras and additions

Surveys that work: A practical guide for designing and running better surveysMy book on surveys is now available: Surveys that work: A practical guide for designing better surveys.

You can order it from any online retailer but I would be grateful if you choose to buy directly from my publisher, Rosenfeld Media.

Discounts are available from Rosenfeld for event organisers, academics, book groups and reviewers, using the following links:

You can read an excerpt from Chapter 1 here: Surveys That Work: An excerpt from Chapter 1.

Additional material

This is where I’m collecting things that I couldn’t fit into the book.

Status of the additional material 13 July 2021

There are pages linked below, some more complete than others. I will be adding to them in the coming weeks. If there’s something you need straight away, please contact me.


Definitions Chapter: What is a survey? and the Survey Octopus

Chapter 1 Goals: Establish your goals for the survey

Chapter 2 Sample: Decide how many people to ask and how to find them

Chapter 3 Questions: Write and Test the Questions

Chapter 4 Questionnaire: Build and test the questionnaire

Chapter 5 Fieldwork

Chapter 6 Responses: Turn data into answers

Chapter 7 Reports: Show the results to decision-makers

Chapter 8 The least you can do


These are a collection of notes I made for the relevant sections of the book.

Spotlight A: Four different types of survey

Spotlight B: The Net Promoter Score and Correlation

Spotlight C: Satisfaction

Spotlight D: Statistical significance

Spotlight E: Privacy

Spotlight F: Questions to ask when you use a survey tool

Spotlight G: Choose your mode – web, paper or something else?

Spotlight H: “On a scale from 1 to 5” – Likert and rating scales

Spotlight I: A good chart is easy to read and honest