Effortmark Case Study: The Open University : Registration Form

Comment 1
Presentation code is vital for sorting the incoming forms, but is hard to read quickly.

Comment 2
Personal identifier is vital for dealing with forms, but is hard to read.

Comment 3
Nothing to show that the reservation expiry date is important.

Comment 4
Box with no description is confusing.

Comment 5
The term 'award' is used in one place to mean financial assistance and in another to mean academic qualification.

Comment 6
Section on awards confuses the task of dealing with payment.

Comment 7
Three blank columns are confusing.

Comment 8
Blue background makes text difficult to read and costs more to print.

Comment 9
Nothing to link sections of the form to the appropriate notes in the booklet.

Comment 10
Term 'offer' is introduced for the first time just before the signature.

Comment 11
Nothing to tell you there are more questions on the back of the form.

Consultancy and Training	Case Study	About	Resources
	Problem Method Example 1 Example 2 Example 3 Results

Example 2 : Registration Form

Before	After	Side by Side
Image Text

Presentation code
98

Reservation no.	Title	Initials	Surname
S0321702	Mrs	C	Jarrett

Personal identifier
M5207572

YOUR REGISTRATION

Course code	B886 98
Reservation expiry date	23/07/97
Course fee	Ł 1,355.00

Total without tax relief	Ł 1,355.00
Total with tax relief	Ł 1,074.51

Do you want to register for these courses?

To register circle Yes and delete No

Yes No

Do you want to link these courses to OU awards?

Please enter the appropriate award code(s). If you have already told us it is shown here.
	F02

YOUR PAYMENT

Fee payment is a condition of registration. You should indicate below the methods and amount of payment.
Make sure that the total payment for each course is the same as the total course fee given above.

Course code	B886 98
OUSBA I authorize you to charge the fees to my OUSBA account	Ł	Ł	Ł	Ł

Cheque, Eurocheque (enclosed)	Ł	Ł	Ł	Ł
Postal order (enclosed)	Ł	Ł	Ł	Ł
Banker's Draft (enclosed)	Ł	Ł	Ł	Ł
Credit or debit card (completed and signed authorization enclosed)	Ł	Ł	Ł	Ł

OU Vouchers (enclosed)	Ł	Ł	Ł	Ł
Invoice to sponsor (completed sponsorship agreement enclosed)	Ł	Ł	Ł	Ł

Use the credit in my OU fee account	Ł	Ł	Ł	Ł
TOTAL	Ł	Ł	Ł	Ł

DATA PROTECTION

If you don't want the University to release course results or examination or residential school attendances to your sponsor, please put 'No' in the box.
If you don't want us to send you information about products and services that we think might interest you, please put 'No' in the box.

YOUR SIGNATURE AND THE DATE

I confirm that my response to the offer is as shown on this agreement and that I have read and understood and agree to comply with the terms and conditions of the offer.

Signature

Date

M5207172

12/06/97 07:34

3 of 6

Further Information

Effortmark Limited is a usability consultancy based in the United Kingdom. Contact us.
caroline dot jarrett at effortmark dot co dot uk