About

Effortmark Limited is a business based in the UK, specialising in usability and forms. Its owner and director is Caroline Jarrett.

Biography

Caroline Jarrett is an independent usability consultant. After 13 years as a project manager of computer systems integration projects, she founded Effortmark Limited in order to concentrate on 'what systems are for' instead of 'how the system is put together'.

Through her work with the United Kingdom tax authorities, she became fascinated with forms and now specialises in evaluation and design of paper and web forms, and effective implementation of business process that includes forms.

Her clients for tax forms advice and training include (UK) HM Revenue and Customs, (USA) the Internal Revenue Service and the Australian Tax Office. Other clients include the Mayo Clinic, the Royal Bank of Scotland, Nationwide Building Society and Npower.

She is convinced that user-centred design is the best way to achieve systems and forms that are easier to use, so she works with organisations to help them establish their own usability teams through consultancy, training and mentoring. Recent clients for usability mentoring include Oxfordshire County Council and Cancer Research UK.

Caroline has also tutored for the Open University in Project Management and in User Interface Design and Development. She is the author of "Evaluation in Practice" and "Usability in Organisations", two of the units of the Open University course 'User Interface Design and Evaluation'. She is co-author of the textbook based on the course: "User Interface Design and Evaluation", 2005, published by Morgan Kaufmann/Elsevier.

Contact Information

Caroline Jarrett
Effortmark Limited
11 Bridge Street
Leighton Buzzard
LU7 1AH
United Kingdom
+44(0) 1525 370379

Further Information

Effortmark Limited is a usability consultancy based in the United Kingdom. Contact us.
caroline dot jarrett at effortmark dot co dot uk

© Effortmark Limited, all rights reserved. Last updated: 29 March 2004