About

Effortmark Limited is a business based in the UK, specialising in usability and forms. Its owner and director is Caroline Jarrett.

Biography

Caroline Jarrett is an independent usability consultant. After 13 years as a project manager of computer systems integration projects, she founded Effortmark Limited in order to concentrate on 'what systems are for' instead of 'how the system is put together'.

Through her work with the United Kingdom tax authorities, she became fascinated with forms and now specialises in making forms easier to fill in and deal with, and tuning up the content of large-scale web sites that include forms. She is co-author of "Forms that work: Designing web forms for usability".

Her clients for tax forms advice and training include (UK) HM Revenue and Customs, (USA) the Internal Revenue Service and the Australian Tax Office.

She has worked extensively with the Open University on their web site.

Other clients include Cancer Research UK, the Mininstry of Justice (HM Courts Service), the Financial Services Authority, the Univeristy of Glasgow and the University of Cambridge.

She is convinced that user-centred design is the best way to achieve systems and forms that are easier to use, so she works with organisations to help them establish their own usability teams through consultancy, training and mentoring.

Caroline has also tutored for the Open University in Project Management and in User Interface Design and Development. She is the author of "Evaluation in Practice" and "Usability in Organisations", two of the units of the Open University course 'User Interface Design and Evaluation'. She is co-author of the textbook based on the course: "User Interface Design and Evaluation", 2005, published by Morgan Kaufmann/Elsevier.

Contact Information

Caroline Jarrett
Effortmark Limited
16 Heath Road
Leighton Buzzard
LU7 3AH
United Kingdom
+44(0) 1525 370379

Further Information

Effortmark Limited is a usability consultancy based in the United Kingdom. Contact us.
caroline dot jarrett at effortmark dot co dot uk

© Effortmark Limited, all rights reserved. Last updated: 4 December 2008